Title: Customer Analytics Manager

Location: United States, hybrid preferred

Work Authorization: We are not able to offer visa sponsorship or assist with relocation support for this role. Please ensure you have the right to work in the country where this role is located before applying.

Why this job is important

We are looking for a highly motivated Marketing/Customer Analytics guide to be responsible for engagement with Omni-channel product analytics team of a key retail client. In this role, candidate is expected to work with cross-functional partners such as data engineering, product management and other data scientist to create business intelligence and marketing / digital analytics solutions. Experience in Business Analytics, business intelligence, data engineering, data visualization skills are needed to be successful. The ideal candidate should be an independent solution oriented performer with excellent, executive level communication.

What you’ll be doing

• Partner with Site Operations and dotcom product leaders to influence marketing strategy and address complex problems.
• Collect, analyze, and interpret web analytics data  from various platforms to derive actionable insights for marketing campaigns.
• Supervise the integration of web analytics data into monthly reports and track and report on the effectiveness of marketing campaigns.
• Design test-and-learn strategies for A/B and multivariate/statistical tests across ecommerce channels to identify impact and iteratively improve performance web experience, omni channel engagement and conversion rates
• Design and build a measurement plan to demonstrate the impact of CRM/digital experiences
• Recommend the appropriate methodologies to test and measure the effectiveness of marketing tactics and ensure standardization of measurement methods.
• Create clear and compelling data visualizations and reports to communicate insights to both technical and non-technical collaborators.
• Collaborate with the marketing and digital product team to develop personalized marketing strategies to drive omni channel engagement.

The skills & experience needed

• Bachelor’s or master’s degree in engineering, analytics, or a related quantitative field.
• 5+ years of relevant experience delivering marketing / customer / digital analytics solutions preferably in retail / ecommerce or any customer centric businesses.
• Proficiency in data analysis tools and programming languages (e.g., Python, SQL) and cloud platforms (Azure Data bricks , GCP)
• Proficiency in web analytics tools (Omniture, Amplitude, Google Analytics).
• Expertise in data visualization tools, including Tableau and Power BI, for creating compelling data visualizations. Looker experience would be a plus.
• Knowledge of social media management and analytics tools (e.g., Sprinklr, Sprout Social, Hootsuite, or similar) would be a plus
• Excellent communication skills and the ability to present data-driven insights effectively.
• Strong understanding of customer behavior across different digital channels (desktop, mWEB, App) to drive comprehensive marketing strategies.
• Understanding Data warehousing and BI Architecture for dynamic and real-time updates of dashboards
• Shown ability to work with cross functional team and global delivery model.

What’s in it for you

We provide a comprehensive, highly competitive benefits package, including

• Medical plans with comprehensive, affordable coverage for a range of health services
• Health Savings Account/FSA
• Dental, Vision and benefits to cover unique healthcare needs
• Wellness Program
• 401k with match
• Tuition Reimbursement, Commuter benefits
• Unlimited PTO

At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver. We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us. We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted, and are allowed to flourish in a space where their mental health and wellbeing is taken into consideration. We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.

Privacy and Legal Statement 

Please note that by applying to this opportunity you consent to the personal data you provide to us to be processed and retained by The Kantar Group Limited (“Kantar”). Your details will be kept on our Internal ATS (Applicant Tracking System) for as long as is necessary for the purposes of recruitment, which may include your details being shared with the hiring manager.

The salary range for this role in Arkansas is $84,000-140,000. Your final base salary will be determined based on several factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.