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Marketing Intelligence Analyst
Standort: Copenhagen, Raadhuspladsen
Veröffentlicht: 2 Tage zuvor
Jobtyp: Regular
Ref.: R087938
Eine Gruppe von vier Kollegen entspannt sich im Pausenbereich. Sie sitzen auf grünen Samtstufen auf verschiedenen Ebenen. Auf der höchsten Ebene sind ein Mann und eine Frau. Er trägt ein schwarzes T-Shirt, hellblaue Jeans und hält eine gelbe Tasse. Seine Kollegin trägt einen blauen Overall und hat eine rote Tasse. Auf der unteren Ebene gibt es eine Kollegin, die eine gelbe Bluse trägt und eine schwarze Tasse hält. Schließlich gibt es einen Kollegen in einem weißen Hemd und Jeans; er schaut zu denen auf, die über ihm sitzen.

Why this job is important:

HamiltonAI is a Media & Marketing AI Platform that helps marketers optimize future media investments and predict business outcomes. This role is essential to ensure our customers receive high-quality models in a timely fashion. As a Marketing Intelligence Analyst, you will contribute to the optimization of investments in media and predictions of business outcomes, helping marketers make informed decisions.

What you’ll be doing:

  • Building Bayesian models using our proprietary autoML-type software.
  • Validating models to ensure accuracy and reliability.
  • Sharing outcomes and passing on models to internal collaborators.
  • Providing feedback and suggestions for new features to improve the modeling platform.

The ideal skills & experience:

  • A degree or equivalent experience in Business Analytics, Econometrics, Statistics, Computer Science, Information Science, Mathematics, or applicable field.
  • Domain expertise in media, advertising, or marketing.
  • Effective communication, critical thinking, handle multiple customer projects, patient, detail-focused, enthusiastic learner.
  • Experience with the following:  
    • Bayesian statistics  
    • Marketing mix modeling experience  
    • Explaining modelling outputs to business stakeholders/non technical audiences 
    • Visual autoML software (such as DataRobot, Dataiku, etc) 
  • Experience from a technology / product company would be beneficial

What’s in it for you:

  • International vibrant environment in the center of Copenhagen.
  • Flexibility of working from home a couple of days a week.
  • Access to Kantar Academy and weekly CoPilot education sessions.
  • Access to Premium LinkedIn educational courses.
  • Being part of a global leading brand marketing company placed in 90 different countries.

Why join Kantar:

We are the top data, insights, and consulting company globally; we improve understanding of people worldwide to build the brands of the future. Our Center of Excellence team collaborates closely with the AI and Product team and our Customer Success colleagues. You will work in a dynamic environment where you can explore the latest innovative technologies, experiment, and craft alongside talented, independent teams. We prioritize learning and sharing knowledge among teams to improve our products continually.

The position requires on-site presence in Copenhagen, and we do not have the possibility to relocate candidates, and you need to be an EU citizen.

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