Analytics Senior Business Development Manager

At Kantar, we blend AI expertise with innovative marketing mix modeling, campaign measurement, creative analysis, segmentation, choice modeling, and digital analytics to deliver groundbreaking insights and solutions. As an Analytics Senior Business Development Manager, you will drive the evolution of media efficiency solutions (MMM + Lift) in Spain. You will be a vital part of a diverse team that fosters innovation and excellence.

Why This Job is Meaningful:

This role offers an unparalleled opportunity to significantly impact media efficiency and advisory solutions. You'll drive commercial success while collaborating with an extraordinary team that values inclusion and creativity. Your shown background in marketing measurement and deep understanding of marketing mix modeling will be critical in respecting consumer insights and data integration. By leading the transformation of media efficiency solutions, you will contribute to the success of Kantar's clients and help craft the future of marketing analytics.

Key Responsibilities:

• Guide and support the delivery of marketing mix modeling and other brand & media efficiency analytics projects with the help of local and global teams.
• Achieve sales targets by acquiring new buying points from current clients and new prospects.
• Identify new business opportunities by understanding AI, data production, and transformations.
• Apply your personal business network in selling within marketing and media.
• Develop outbound BDR-led strategies and plans, build new opportunities, and support initial cross-Analytics portfolio conversations with prospects.
• Discover prospect needs and triggers to develop win strategies that drive sales of focused solutions.
• Establish relationships with key contacts and prospective clients using the Kantar client network as well as your personally established network.
• Lead RFP and proposal processes by collaborating with teams, coordinating client timelines, and developing pitch collateral.

Skills & Experience Needed:

• Poven experience in marketing mix model projects and machine learning for sales forecasting, advising clients.
• Experience in both online and offline media planning and optimization.
• 5+ years in sales meeting revenue targets, selling marketing analytics solutions to Marketing decision-makers and Analytics leaders.
• A hunting mentality with experience using an existing network of client relationships and generating leads.
• Shown success in generating revenue with new business/new logo accounts.
• Experience within primary insights' generation, survey-based, and data sources meta-integration.
• Knowledge of brand marketing, custom research, and measurement is a plus.
• Demonstrated ability to translate sophisticated concepts into concise, insightful messaging.
• Excellent commercial competence, along with stellar presentation and interpersonal skills (verbal and written).
• Highly motivated, self-starter, and a driver of change and transformation.
• Ambition to establish and develop new business.
• Proficient in English & Spanish.

Why join Kantar?

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, nobody knows people better than Kantar.

And because we know people, we like to make sure our people are looked after as well. Equality of opportunity for our people are our highest priority, and we encourage our people to work in a way that supports their health and wellbeing. While we encourage our colleagues to spend part of their working week in the office, we understand no one size fits all, and we’re flexible in our approach to ensure people feel included and accepted.

We’re committed to creating an inclusive culture and value the diversity of our people, clients, suppliers and communities, which is why we welcome applications from all background and sections of society. Even if you feel like you’re not a perfect fit, we’d love to receive your application and talk to you about this job or others at Kantar.

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