Associate Director, (Country), Global Research Group

Bangkok, Thailand

Kantar is the world’s leading AI‑native marketing data and analytics business and an indispensable brand partner to the world’s top companies. We combine the most meaningful attitudinal and behavioural data with deep expertise and advanced analytics to uncover how people think and act. We help clients understand what has happened, why it happened, and how to shape the marketing strategies that shape their future.

About the job

As Associate Research Director, you will lead research delivery across a portfolio within GRG, ensuring high-quality outputs, operational excellence, and strong client impact. You will drive research excellence through AI, automation, and global delivery models while partnering with Client Partners and Commercial leaders to deliver commercially sustainable research solutions.  

Job Goals

Research Delivery & Excellence 

• Lead delivery of research programs, ensuring quality, timeliness, and budget adherence. 

• Drive adoption of GRG standards, agentic ways of working, and productivity improvements including partnership with offshore teams 

• Champion best practices best and solves complex delivery challenges. 

• Embed consistent delivery disciplines aligned with the Research Delivery Model. 

Leadership & Talent Development 

• Lead and develop managers and delivery teams across multiple solutions. 

• Oversee team performance, resourcing, and quality management. 

• Coach and develop future delivery leaders while fostering an inclusive, high-performing culture. 

• Support organization-wide initiatives including AI adoption, technology enablement, hiring, and capability development. 

• Lead teams through change and delivery challenges while maintaining client confidence. 

Client & Commercial Accountability 

• Provide senior oversight on complex and high-impact client engagements. 

• Build strong relationships with senior client stakeholders and serve as a trusted research advisor. 

• Manage delivery economics, resource allocation, and account performance in partnership with Client Partners and Commercial teams. 

Ideal Skills and Capabilities:

• Deep expertise in research delivery, design, and methodologies across one or more research solutions with confidence advising on complex client needs. 
• Strong capability in Brand Health Tracking, market understanding, segmentation, or ad testing. 

• Proven success leading managers and delivery teams with clarity, pragmatism, and accountability. 

• Ability to lead transformation, embrace AI-enabled ways of working, and drive operational excellence. 

Why join Kantar?

Kantar is one of the most recognised and trusted brands in its industry, with unmatched depth of expertise and global reach. We are investing in AI, evolving how intelligence is delivered, and working with some of the world’s most influential brands. Joining Kantar means shaping what comes next; work that is more connected, more dynamic, and more impactful.

Privacy and Legal Statement

At Kantar, the diversity of our employees provides a richer environment for our people and broader depth of thinking for our clients. We are committed to inclusion and welcome applications from all sections of society.

PRIVACY DISCLOSURE: By applying, you consent to your personal data being processed and retained by The Kantar Group Limited (“Kantar”) for recruitment purposes, including sharing with the hiring manager.

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