Senior Director, Creative Solutions Lead & Client Partner

Singapore

Kantar is the world’s leading AI‑native marketing data and analytics business and an indispensable brand partner to the world’s top companies. We combine the most meaningful attitudinal and behavioural data with deep expertise and advanced analytics to uncover how people think and act. We help clients understand what has happened, why it happened, and how to shape the marketing strategies that shape their future.

About the job

As Kantar, we aim to deliver highly insightful and impactful solutions to our clients. As the Senior Director, Creative Solutions Lead, you will lead and inspire a client-facing team, reporting to the Head of Creative and Media Effectiveness. This position requires a dynamic leader who can effectively drive business growth, act as Creative leader for the S.E. Asia market, and achieve financial targets in collaboration with our commercial team.

This role offers an outstanding opportunity to demonstrate your expertise in marketing effectiveness with a focus on the creative domain, helping us successfully achieve outcomes that align with our clients' needs and enhance the team's capabilities. As a commercial solution lead, you will play a crucial role in establishing our reputation as industry leaders, both externally and internally. This role also has responsibility for business delivery and growth for select client. They are also accountable for leading client engagement, consultancy, and positive outcomes for these clients. 

Job Goals

Commercial Solution Leadership

• Clearly communicate and motivate the Commercial team around the coordinated creative offer.
• Provide expert guidance on complex creative assignments and critical client issues.
• Champion a learning culture at Kantar, integrating knowledge to innovate and delight clients
• Upskill employees from other functions to improve the overall Kantar creative business

 Client Management and Consultancy 

• Lead Kantar SG major account across Kantar expertise: Brand Guidance, Creative, and other key areas.  

• Become the partner that clients need by their side for the day-to-day decisions and the big leaps forward. 

• Build professional intimacy with clients to enable deep professional trusted advisor relationships,  

• Apply expert level of knowledge and understanding of your clients and their business in all interactions with clients.   

• Lead presentations on more sophisticated projects and to run workshop sessions 

• Plan and implement account management plans for key clients 
• Build and nurture strong senior-level client relationships to identify and define business opportunities.
• Identify new potential clients and business streams in creative spaces, partnering with experts to cross-sell as appropriate.

Analysis and Insights Expertise 

• Ensure all deliverables resolve clients’ business challenges and generate strong insight and impact for clients businesses 

• Work with internal teams to design appropriate solutions to drive meaningful insight for clients’ needs and their business 

• Ensure insights are translated into engaging narratives with clear and concise implications that will help clients make better decisions   

• Integrate knowledge of Kantar tools, philosophies and techniques and applies these appropriately to the design, analysis and interpretation of projects  

• Look for opportunities to deepen insights for clients using further analysis including brand and external learnings as appropriate 

Business Development and Financial Management 

• Identify and pursue opportunities to grow existing client business, revenue and profitability  

• Develop and implement new business strategy with the senior team 

• Review account, project and business profitability to identify and seek opportunities to maximize financial performance for future projects 
• Deliver business goals by owning the creative solutions revenue target & achieving sales and profit targets.
• Develop and implement medium to long-term strategies and goals to drive domain growth.
• Provide clear recommendations on medium-long term opportunities and their implications for people, structure, and processes.
• Leverage Kantar’s regional & global expertise across the creative domain to meet client needs, with a focus on collaboration and cross-selling across all Kantar solutions.
• Champion Singapore as a regional hub and centre of expertise for creative work across SEA.
• Integrate key growth platforms, Marketplace and Analytics, into proposals and projects to deliver more technological, agile, and insightful client solutions.

Key Outcomes

• Establish Kantar’s creative credibility as industry leader and a go-to destination for client creative inquiries.
• Foster a high-performance culture and act as a role model within the business.
• Set goals that drive business success through continuous improvements in quality, costs, time, and services.

Ideal Skills and Capabilities:

We seek a highly motivated individual with a strong commercial growth mentality to keep the business competitive and sustain a pipeline of opportunities.

 To be successful in this role, you will need to demonstrate the following: 

• Demonstrated ability with 10-15 years’ experience in quantitative market research, either in an agency or a client-side environment  

• Ability to identify client business issues, and bring the right mix of Kantar’s offers to resolve and create value for client  

• Ability to work well in a cross functional environment, with the capability to influence and encourage others  

• A high level of resilience and agility; an ability to manage challenging situations  

• An entrepreneurial approach with a passion for identifying growth opportunities and developing long-term client partnerships
• Hands-on approach with the ability to multi-task, including client management, project involvement, and administrative responsibilities as needed
• Inspirational leadership with experience leading impactful teams and encouraging a diverse work culture
• Ability to navigate complexities in a matrix organization and collaborate across functions and business units
• Experience in Creative, Media effectiveness and Analytics solutions

Continue to shape your future at Kantar. We're proud you're considering how to always get better and are making the investment in your career. Let’s continue to win together and help shape the brands of tomorrow.

Why join Kantar?

Kantar is one of the most recognised and trusted brands in its industry, with unmatched depth of expertise and global reach. We are investing in AI, evolving how intelligence is delivered, and working with some of the world’s most influential brands. Joining Kantar means shaping what comes next—work that is more connected, more dynamic, and more impactful.

Privacy and Legal Statement

At Kantar, the diversity of our employees provides a richer environment for our people and broader depth of thinking for our clients. We are committed to inclusion and welcome applications from all sections of society.

PRIVACY DISCLOSURE: By applying, you consent to your personal data being processed and retained by The Kantar Group Limited (“Kantar”) for recruitment purposes, including sharing with the hiring manager.

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