VP, Measurement Solutions – Insights Canada

Toronto, Canada

Why this job is important

Reporting to the President of Kantar Canada, with a dotted line to other North America functional leads, sell key Analytics & Media Measurement solutions to prospects using strategies that enhance coverage of our new business growth targets. Kantar has world-leading capabilities in these areas which include Brand Lift and Cross Media Measurement solutions on the Media side, and AI enabled MMM, Segmentation, and DX Analytics (SML) on the Analytics side. This role is responsible for sales of these solution and will work alongside our VP, New Logo Sales - Insights Canada who is responsible for other Kantar solutions.

What you’ll be doing

• Accountable for individual sales quota.
• Responsible for all aspects of the sales process, from prospecting to qualification to closing.
• Generates new sales revenue across our Media Measurement and Analytics Solutions Lines, including implementing sales governance, go-to-market product strategies, and cross-collaboration.
• Creates scalable sales processes and reporting on performance.
• Identifies new business opportunities using personally established network, existing knowledge of the Canada market research landscape, and conducting analysis of marketplace data.
• Identifies prospective client business needs and present opportunities to help prospective clients grow our business through consultative selling and negotiating skills; grow revenue through sales of products to prospects.
• Create relationships with key contacts and prospective clients using the Kantar client network as well as personally established network.
• Maintains sales pipeline, forecast revenues, use internal systems (Salesforce) to track sales activity, and provide regular activity reports to management.

• Leads RFP and proposal development process, including collaboration with other Kantar teams, build a compelling, differentiated story for new client proposals.
• Conducts client meetings to build and maintain high levels of customer satisfaction across all products.
• Understands the competitive landscape in Canada and report back to the organization on points of differentiation with a focus on Canada’s Media industry.

• Maintain strong connection/collaboration with North America Media sales team and Analytics team.
• Integrates a cross-functional team of client service and solutions experts in support of overall client relationship growth.
• Understands financial implications (gross margin, job profit, operating profit, forecasting, pipeline management) and negotiate pricing with a client/decision maker directly.

The skills & experience needed

• Experience and/or strong understanding of Canada’s Media landscape and advanced analytics.
• 10+ years of quota-carrying sales experience in market research, analytics, insights, and media solutions; selling to marketing and/or media decision makers.
• Proven success generating revenue with new business/new logo quota.
• Experienced using existing network of client relationships of contacts and generating leads.
• Demonstrated ability to translate complex concepts into concise, informative messaging.
• “Hunter”/Sales mentality with strong interpersonal and negotiation skills.
• Excellent commercial competence, presentation, and communication skills (verbal and written).
• Highly motivated, self-starter, driver of change and transformation.
• Demonstrated cross-portfolio collaboration.
• Bachelor’s degree preferred.
• Experience in a Media Agency or Publisher preferred.

What’s in it for you

We provide a comprehensive benefits package, including:

• Extended health, dental, vision care, disability, life insurance
• EAP (employee assistance program)
• Wellness account
• Retirement plan (RRSP/DPSP) with employer match
• Flex Time Off program

At Kantar we have an integrated way of rewarding our people based around a simple, clear, and consistent set of principles. Our approach helps to ensure we are market competitive and to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver. We go beyond the obvious, using intelligence, passion, and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us. We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and wellbeing is taken into consideration. We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes. 

At Kantar, the diversity of our employees provides a richer environment for our employees and broader depth and breadth of thinking for our clients. Kantar is committed to inclusion and diversity; therefore, we welcome applications from all sections of society and do not discriminate on the basis of age, ancestry, colour, race, citizenship, ethnic origin, place of origin, creed, disability, family/marital status, gender identity/ expression, sex, sexual orientation, political beliefs, or any other legally protected characteristics.

Privacy and Legal Statement 

Please note that by applying to this opportunity you consent to the personal data you provide to us to be processed and retained by The Kantar Group Limited (“Kantar”). Your details will be kept on our Internal ATS (Applicant Tracking System) for as long as is necessary for the purposes of recruitment, which may include your details being shared with the hiring manager. 

The annual salary range for this role in Toronto is $108,000 – $180,000 CAD, plus incentive compensation. Your final base salary will be determined based on several factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications.  

We are not able to offer visa sponsorship or assist with relocation support for this role. Please ensure you have the right to work in the country where this role is located before applying.