Arctic Shores is a behavioural assessment that takes place in a gamification format. Set in a futuristic office setting with up to nine levels, it measures 33 personality and cognitive traits. These include traits such as resilience and emotional stability, areas of personality that are hard to objectively assess through self-report questionnaires. These assessments have been designed for everyone, including those not familiar with psychometrics, who may struggle with paper-based tests, or find traditional assessments tedious. Arctic Shores research has shown that the immersive nature and app-based interface of the assessment also reduces feelings of anxiety. Additionally, the assessments are suitable for individuals with learning disabilities or impairments such as dyslexia and colour blindness, and in fact allow candidates to showcase their fit for a role more effectively than traditional measures.