DIRECTOR

Bangkok, Thailand

Role Description

The primary responsibilities are to be in charge of a specific % of revenue growth on a yearly basis; building strong client relationships, make a proven difference to the client’s business, and for overall client satisfaction. A Director manages a high performing team of 5-8 with responsibility for its people, clients and business delivery and growth. They are also accountable for overseeing the entire delivery process, deliverables, client engagement and consultancy, providing insightful, value-added market intelligence to new and existing clients. As part of the management team, responsibilities include business development, people management and financial management along with business strategy implementation.

• Account Management
  • Lead accounts to oversee the team deliver all account deliverables  while working to agreed budgets, and course-corrects where required
  • Ensure all deliverables meet client needs and generate strong insight and impact for clients business
  • Delegate to team effectively, providing constructive feedback and support for other account members to ensure account responsibilities and deliverables are met to a high standard in agreed timelines
  • Ensure account efficiency and profitability across all accounts
  • Resource planning across the business with senior team to ensure all accounts meet business and client needs
  • Consult on operational processes (including 3rd party supplier relationships) and course-corrects where required
  • Create and drive SAPs for key clients
  • Drive account growth

• Analysis and Insights Expertise
  • Design appropriate solutions to drive meaningful insight for clients’ needs and their business
  • Formulate, articulate and validate hypotheses to help build appropriate, relevant and impactful stories
  • Ensure integration and synthesise data from various sources (e.g. sales data, media spend data)
  • Ensure insights are translated into engaging stories with clear and concise implications that will help clients make better decisions
  • Lead analysis brainstorms
  • Integrate knowledge of brand tools, philosophies and techniques and applies these appropriately to the design, analysis and interpretation of projects to deliver meaningful insights
  • Identify opportunities to deepen insights for clients using further analysis including brand and external learnings as appropriate

• Client Management and Consultancy
  • Develop in-depth knowledge and understanding of your clients and their business in all interactions with clients.  Deliverables and analysis conducted applies this knowledge and commercial implications and realities. Knowledge including;
    • Key clients, key stakeholders and their needs
    • The client’s business and strategy / challenges
    • Client brands and communication activity
    • Client markets and competitors                                        
  • Uses strategic view of client’s business to effectively communicate client expectations, strategy and company policy to the rest of the project team                                   
  • Deliver effective advice and consultancy for your clients
    • Instigate and facilitate client discussions to better understand their business issues
    • Expert interpretation of data and ability to articulate insights clearly and impactfully
    • Provide a comprehensive point of view on specific client issues aligned with brand philosophies
    • Bring in relevant experts from Kantar to provide holistic consultancy to clients
  • Develop strong relationships with clients to the extent they are first port of call across all accounts for strategic opinions and advice
  • Lead presentations on more complex projects and to run workshop sessions, adapting reporting styles to the needs of different clients, audiences and situations
  • Demonstrate confidence and strong interpersonal skills in client facing situations
  • Chair client and agency meetings
  • Deploys 'Goldstar' (Signature/GreenWorks) client management model to deepen relationships
  • Advise clients and problem solve client issues independently with NO supervision from manager
  • Develops and implements account management plans for key clients
  • Generate ideas and consult with account teams to develop case studies to demonstrate value we bring for clients.
  • Ensure impact reviews meet required standards, and include client feedback where appropriate for all presentations

• People Management
  • Manage and develop a high performing and engaged team of 5-8 with 1-3 direct line reports and creates a culture which fosters team collaboration, growth and learning
    • giving ongoing feedback
    • conducting monthly catch-ups
    • conducting annual appraisals on time
  • Able to effectively and proactively manage overall team and individual workload and direct appropriate usage of available resources
  • Work with line reports to identify and set clear objectives to develop and nurture their careers according to line reports' career aspirations, and articulates performance against these objectives
  • Coach and develop team members through constructive feedback to identify areas of strength, and areas required for improvement
  • Take immediate action on under-performers, have formal conversation on performance issue and follow up with documentation
  • Effectively delegates tasks where appropriate
  • Mentor juniors on development areas
  • Participate in the recruitment and training of more junior team members as appropriate
  • Responsible in ensuring that new employees have completed their induction training
  • Responsible for facilitating career development across the team, balancing with the needs of the business
  • Leads performance management process, as and when required
  • Sets clear and timely 3-month probation and year-end objectives for direct reports and approves the same for direct reports’ reports

• Business Development and Financial Management
  • Build strong relationships and deliver to account responsibilities sufficiently to retain clients and maintain existing business
  • Identify and pursue opportunities to grow existing client business, revenue and profitability
  • Actively seek new business opportunities
  • Develop and implement new business strategy with the senior team
  • Respond to and drive new business opportunities from time to time through:
    • Liaising with clients to understand their needs
    • Designing solutions
    • Preparing accurate costs
    • Preparing proposals
    • Presenting in pitches
  • Review account and project profitability to understand opportunities to maximize financial performance for future project
  • Account forecasting of accounts and new business
  • Complete timesheets accurately and on time
  • Is responsible for delivering on set GM targets and maintaining profitability on accounts
  • Ensure Finance processes are followed through:
    • Client Contracts
    • PO
    • Billing

Role Requirements

• At least 8-10 years of progressive experience in marketing, market research and consumer insights
• Experience in the areas of brand measurement/brand health tracking/brand strategy highly advantageous
• Adept at research and analysis and possess excellent report writing, editing and communication skills
• Have acquired an excellent understanding of client needs and possess a real ability to address strategic business questions by proposing innovative responses
• Organized, a problem solver, self-directed, and demonstrate leadership and initiative, while at the same time being a committed team player
• Proven competence in one or more of the following areas of expertise: project management overview, brand management, market understanding, people management
• Experience in leading and mentoring medium sized to large teams
• Strong communications and presentation skills with fluency in Thai and English language
  
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