Role Overview: Are you a high-energy, results-driven professional looking to make a significant impact in the world of marketing analytics? Join Kantar’s central commercial LIFT ROI team as a Sales Development Manager (SDM). This pivotal role will focus on prospecting and building a robust pipeline of qualified opportunities across your assigned markets. You'll engage with key decision-makers through phone, email, LinkedIn, and other channels, validating business opportunities and qualifying them to fuel the growth of Kantar’s industry-leading solutions.
As part of this role, you’ll receive unparalleled support from Kantar’s world-class marketing team to generate leads, along with insights and inspiration from LIFT ROI's commercial and customer success experts. With our cutting-edge tools and exceptional support network, you’ll have everything you need to thrive.
Key Responsibilities:
Drive growth by prospecting and building a pipeline of qualified opportunities through strategic outreach via phone, email, LinkedIn, and other innovative channels.
Initiate meaningful conversations with prospects to validate high-potential opportunities and qualify them for the next phase of the sales process.
Build relationships with key decision-makers, showcasing the power of LIFT ROI’s marketing analytics solutions to transform their marketing efforts.
Collaborate with LIFT ROI’s expert teams to accelerate insights and tailor solutions that address specific business needs, driving a quicker path to value.
Leverage Kantar’s marketing power to generate leads and connect with the right audiences, ensuring you have a constant flow of high-quality prospects.
Maintain meticulous records of all sales activities, pipeline status, and opportunity development within CRM systems.
Work seamlessly with internal teams to align efforts and exceed pipeline targets, contributing to Kantar's overall success and market leadership.
Provide regular updates to senior leadership on pipeline progress and market feedback, offering valuable insights on potential opportunities.
Ideal Candidate:
Proven experience in sales development, with a track record of prospecting and qualifying opportunities in marketing analytics or related fields.
Strong understanding of Marketing Mix Modeling (MMM) and how it drives business optimization and growth.
Expertise in CRM systems (Salesforce or similar), with the ability to manage and track pipeline activities effectively.
Outstanding communication and relationship-building skills, with the ability to engage and influence senior stakeholders.
Highly motivated, results-driven, and goal-oriented, with a proven ability to meet or exceed sales development targets.
Proficient in digital communication channels (email, phone, LinkedIn) for prospect outreach.
Self-starter with the ability to work independently while leveraging the resources and support of cross-functional teams to maximize success.
Fluent in English; additional languages are a plus.