Job Title & Location

UK& Ireland Marketing Lead

Office Location: London Westgate (Hybrid, 2-3 days in office)

Role Overview

The UKI marketing lead role is a wide-ranging B2B marketing role with ultimate responsibility for creating and managing the strategy and execution in the UK & Ireland across the full marketing mix (internal and external comms, campaigns, content marketing, website, social media, events, etc), implementing global campaings and local intiatative in alignment with business priorities.

Reporting to the Marketing Director, Europe, you will inherit a strong track record of marketing success and this role will maintain the focus, using the existing processes and programmes in place and enhancing with new thinking and approaches.

You will also develop and lead a team of three (including an intern), working closely with local commercial teams to ensure alignment with business and growth objectives as well as with the regional COEs to embed processes and approaches. You will operate as a trusted advisor, expertly guiding the local business on all aspects of brand, product marketing and communications strategy.

In a highly competitive environment, this role will focus on initiatives that make a tangible impact on enhancing brand awareness and visibility in the market, driving client acquisition and retention and strengthening the internal engagement and expertise across the business!

Role Description

• Create and implement the UKI marketing strategy and plans in collaboration with sales, analytics, product and other partners, aligned to business objectives.
• Actively build collaborative relationships with partners across the local businesses as well as with marketing colleagues, and engaging with the COEs for processes.
• Translate global and regional marketing initiatives into in-market activations that best serve the needs of local clients and drive intended critical metrics.
• Lead and implement go to market strategy for local product launches, working closely with and local and global partners and product leads, to ensure successful launch and activation to drive adoption and revenue growth.
• Oversee programme of local demand generation campaigns, supporting UKI Campaigns Manager, to drive leads for the commercial teams, working with agencies, sales and new business teams.
• Lead and implement the roll out of regional thought leadership pieces, tailoring to meet local needs, activating through all relevant channels such as webinars and events to showcase our industry-leading thought leadership and expertise, and to help foster client relationships and create opportunities for commercial teams.
• Lead and manage the development and execution of locally owned client events, from coordinating partners and industry-leading content, through to promotion and ensuring commercial follow ups, in close collaboration with the Content & Events COE.
• Identify and support the promotion and execution of speaking opportunities at third-party events to elevate our visibility with clients and industry.
• With support from the Media COE, manage the activation of our monthly GMS release, inbound media requests as well as the media partnerships in place and identify topics/themes for proactive pitching to media.
• Lead the success of the podcast series ensuring content programming that drives subscribers and increases the listener base, with support from the Content & Events COE.
• Oversee optimisation of the website and social media channels ensuring relevant, timely and engaging content.
• Manage and oversee the internal communications programme, including business updates, internal newsletters, intranet and internal social media channel, as well as supporting the local leadership teams with town halls and communications sessions, using existing programmes in place.
• Lead the competitive intel strategy for the market working closely with product and sales teams.
• Serve as the primary liaison between the commercial teams and the marketing organisation, developing a deep understanding of client needs, using client survey results and verbatims, as well as the sales teams’ local knowledge and experience.
• Seek opportunities to work with larger regional industry bodies and third-party event organisers (in conjunction with Content & Events COE) to identify suitable speaking opportunities for our experts.
• Find opportunities to build our reputation and promote our capabilities and accomplishments through appropriate industry body award programmes and submissions, working closely with the Media COE.
• Manage monthly reporting of success metrics and evaluate marketing performance based on outcomes and pre-set critical metrics against all marketing activities.
• Manage the regional marketing budget and plans with regular monthly return on investment reporting on all marketing activities.
• Find opportunities to enhance the skills of the marketing team through coaching and development programmes.

Key outcomes

• Drive the next phase of our strategic positioning initiatives to achieve a greater level of distinctiveness and reputation
• Build the profile and reputation of Worldpanel expertise locally by maintaining and expanding visibility in media and industry (through PR, content and events, etc)
• Leverage regional/global initiatives and optimise for local use/roll out – including thought leadership, demand generation and more
• Maintain and enhance internal comms programme to drive engagement
• Comprehensive competitor intel programme
• Excellent working partnerships with the COEs and local partners

Success metrics

• Marketing-influenced revenue and opportunities
• Media coverage metrics
• Event success metrics
• Thought leadership/content engagement metrics
• DSMN8 adoption metrics
• Effective and meaningful collaboration across the business and with COEs
• Support level felt by partners

Role Requirements & Capabilities

• Advanced experience in a relevant marketing field (market research / consultancy / FMCG industry highly preferred)
• Demonstrable experience and successful track record of developing and leading high-performing marketing teams working across the full marketing mix and in a hybrid working environment
• Proven experience in senior marketing roles with ability to partner and advise senior business partners
• Proven experience and track record of successfully developing and driving demand generation, media relations, content marketing and internal comms programmes.
• Proven track record of driving pipeline growth and revenue through successful marketing strategies and initiatives.
• Excellent written and verbal communication skills, an influential and collaborative communicator. Capacity for both big-picture thinking and tactical execution
• Excellent commercial competence and relationship-building skills
• Strong leadership skills with the ability to lead and inspire cross-functional teams in a fast-paced environment
• Proven ability to balance partners, priorities, manage conflicting demands and deliver at pace
• Highly analytical with strategic attitude, ability to think critically and make data-driven decisions
• Proactive in seeking out solutions to business problems, taking initiative to bypass roadblocks
• Previous marketing automation and CRM management experience (Sitecore/Pardot/Salesforce/)
• Resilience and tenacity, able to remain effective and focused under pressure and overcome obstacles

What you’ll get from us

• 25 days annual leave (excl. bank holidays), plus your birthday off!
• Flexible benefits across health, wealth and lifestyle
• Extensive training and excellent scope for career development
• A collaborative and supportive work environment

At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us.

We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well-being is taken into consideration.

We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.

Reasonable Adjustments

Kantar is committed to offering equal opportunities to all individuals including during the recruitment process. If you require any reasonable adjustments or assistance, please advise us in advance of your interview so that we can make the necessary arrangements.

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