Insight Director - Brand

London / Warwick

Hybrid or remote working

Kantar is the world’s leading data, insights and consulting company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks, and our innovative analytics and technology, we help our clients understand people and inspire growth.

Our Insights Division is in the business of human understanding. We work with the biggest brands in the world, ranging from Adidas to TikTok and HSBC to Unilever, helping them understand their customers and take the right decisions in relation to opportunities and challenges across Brand, Creative, Media, Innovation, Customer Experience, Consulting and Analytics. We have over eight hundred colleagues across the UK and Ireland, based either in our offices or remotely; part of a global company working across over one hundred different countries.

THE ROLE:

The Brand domain is the largest within Kantar’s Insights division, and with a continual stream of new client wins alongside the renewal of existing client work, just keeps growing! We help clients navigate the challenge of balancing both long-term and short-term success through the most comprehensive understanding of what motivates people and what drives business growth in the industry.

As an Insight Director, you will develop collaborative strategic partnerships with your clients. Our Insight Directors immerse themselves in their clients’ worlds to really understand the strategy, experiences and competitive context of their brands to deliver industry-leading guidance on how to grow.

Our goal is to not just help our clients win, but to keep winning. As such, we utilise a broad range of data sources, striving to blend a variety of sources and types of data to deliver unparalleled insight. You will be at the forefront of driving this insight and also have the opportunity to contribute to the development of new client initiatives. It’s an exciting, dynamic and evolving role.

What will you be doing day to day?

• Developing strategic partnerships with clients and partnering with them to drive the strategies of some of the world’s leading brands
• Leading and directing teams working on large brand health tracking programmes, equity and positioning projects, communications development and cutting-edge research techniques – such as neuroscience, media & digital, social media and brand analytics
• Leading client relationships on pitches/proposals, leveraging sector expertise & insight and owning the client value proposition
• Inspiring and giving direction to junior team members
• Part of a mini-management team, responsible for driving the commercials success of the Brand domain through effective and innovative deployment of the strategy

What does it take to be successful in this role?

• Highly strategic and consultative, with a passion for brands and brand development
• Quantitative research mastery and experience leading brand research projects (health tracking, equity, positioning)
• Experience working with global clients within fast-moving sector/s
• Passionate about growing and developing your team, by being an inspiring leader and managing junior members
• A passion for and pursuit of exceptional client experience
• Desire and commitment to driving the collective success of a team

We’re looking for people who have a passion for their role and the ability to thrive. However you’ve got here, via university or not, whether you’ve seen it all before or are making a transition from a different industry, we want to hear from you!

Why join Kantar?

We shape the brands of tomorrow by better understanding people everywhere. By understanding people, we can understand what drives their decisions, actions, and aspirations on a global scale. And by amplifying our in-depth expertise of human understanding alongside ground-breaking technology, we can help brands find concrete insights that will help them succeed in our fast-paced, ever shifting world.

And because we know people, we like to make sure our own people are being looked after as well. Equality of opportunity for everyone is our highest priority and we support our colleagues to work in a way that supports their health and wellbeing. While we encourage teams to spend part of their working week in the office, we understand no one size fits all; our approach is flexible to ensure everybody feels included, accepted, and that we can win together. We’re dedicated to creating an inclusive culture and value the diversity of our people, clients, suppliers and communities, and we encourage applications from all backgrounds and sections of society. Even if you feel like you’re not an exact match, we’d love to receive your application and talk to you about this job or others at Kantar.

WHAT WE OFFER:

Kantar is committed to supporting the wellbeing of our colleagues and their family members in order to create a positive working environment where we can all thrive. We design and provide benefits to show that we value our people and are flexible for their diverse needs.

Benefits include:

Competitive compensation: 25 days annual leave, with an option to sell or buy additional days, pension, life assurance and healthcare cover as standard - and a wealth of additional flexible benefits on offer

Flexible working: Our Flexible Working Policy encourages staff to work in the way that suits them best

Employee Assistance Programme (EAP): Providing you and your family with access to professional counselling services and wellbeing support when needed

Paid charity days: Two paid days per year to undertake volunteering work at a charity of your choice

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