Product Dictionary Executive / Master File Executive

Cairo, Egypt

Worldpanel | Decoding Shopper Behaviour for Smarter Brand Growth

About Worldpanel by Numerator

Worldpanel by Numerator provides consumer data representing nearly 6 billion consumers in 65 countries, offering brands a multi-dimensional view of how people think, how they shop, and how they consumer, so they can set bold strategies and drive sustainable business impact.

Reasonable Adjustments

Worldpanel is committed to offering equal opportunities to all individuals including during the recruitment process. If you require any reasonable adjustments or assistance, please advise us in advance of your interview so that we can make the necessary arrangements.

Role Overview

The Product Dictionary Executive is responsible for maintaining the accuracy, completeness, and integrity of the Product Dictionary (Master File). This role plays a critical part in ensuring high-quality data by validating product information, identifying new products and SKUs, and coordinating closely with Field, Commercial, and Retail stakeholders. The role requires strong attention to detail, effective communication, and hands-on market awareness across FMCG categories.

Role Description

Key Responsibilities

Product Dictionary & Master File Management

• Validate and regularly update the Product Dictionary (Master File) to ensure accuracy and consistency.
• Review, clean, and consolidate “Type-In” entries from both Other Brands and Named Brands.
• Verify product details using photos, ensuring correct mapping of Brand, SKU, pack size, and category.
• Ensure products are correctly classified within relevant categories (e.g., avoiding misclassification such as cakes or biscuits under chocolate).

New Product & SKU Identification

• Identify and validate new brands, new products, and new SKUs for existing brands.
• Collect detailed information on new product launches from multiple sources, including retail chains, field teams, and Panelists.
• Track and update changes in product specifications, packaging, and variants over time.

Retail & Market Engagement

• Partner with retail chains to secure permission and access for regular store visits to identify new products across categories.
• Collect and update product, brand, and SKU information directly from retail outlets.
• Stay up to date with market trends, category developments, and new launches.

Cross-Functional Collaboration

• Work closely with the Commercial team to source detailed product information from clients, particularly for new launches.
• Establish and maintain clear communication channels with Field teams (Interviewers and Supervisors) to track Other Brands and new SKUs in Named Brands.
• Source information on new products from Panelists with the support of Panel teams.
• Share feedback with Panel teams on errors or inconsistencies identified during Type-In cleaning.

Data Quality & Governance

• Ensure timely updates to the Product Dictionary in line with operational timelines.
• Maintain high data quality standards to support downstream reporting, analysis, and client deliverables.
• Flag data gaps, inconsistencies, or risks and proactively work towards resolution.

Skills & Requirements

• Strong proficiency in English (reading and writing); Arabic proficiency is required.
• Clear and confident communication skills, both written and verbal.
• Willingness to travel within Cairo and, when required, across other regions.
• Good understanding of FMCG products and categories; prior experience in panel, retail, market research, or similar environments is preferred.
• Strong computer skills, particularly in Microsoft Excel and Word.
• Good typing speed and accuracy.
• Comfortable interacting with people, including retail staff, field teams, and internal stakeholders.
• Strong attention to detail with the ability to work under tight deadlines.
• Organized, proactive, and capable of managing multiple tasks simultaneously.

Why Join Worldpanel?

At Worldpanel we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us!

We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well-being is taken into consideration.

We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.