Mix comedy and research and who do you get? Why Amarjeet, of course!

Outside of the office, you might find fitness enthusiast and writer Amar at the local comedy club – he’s also a stand-up comic! In work, he’s one of our Associate Vice Presidents and part of our Client Excellence team; making sure all our clients are looked after across different markets, as well as looking for opportunities to grow our relationship with them.
08 January 2025
A man on stage. He is a grey and light horizontally striped T-shirt and holding a microphone.

Associate Vice President, India

How did you come to work at Kantar? 

I have worked in the consumer insights space for over 11 years including with Nielsen, Quantum consumer solutions (India), and now with Kantar. I have worked as a consultant across the industry even with Ipsos and a few smaller agencies. Beyond consumer insights, I have experience in General management and advertising roles.  

I was looking for a full-time role in 2021 after having worked as an independent consultant for a few years, when this role came up, and it excited me since it was a leadership role, and valued my previous experience, and profile. 

What skills are needed for your role? 

Leadership, teamwork, and courage. 

Why is being a good leader important to you? 

Organisations are top-down systems. The philosophy and the work culture created by leadership flows through the organisation and that’s why leadership is important because everyone’s watching for standards of behaviour and direction cues.   

What are the challenges in your role? 

Clients are mostly demanding, and one needs to hold ground. There are also uncertainties, and one needs to manage them while trying to achieve the goals. There are different situations that could emerge which could create a crisis, which needs to be pre-empted and handled. 

What is the one thing you love about your role? 

It’s challenging and satisfying. I like ambiguity and challenge since comfort tends to bring monotony.